QP: Sanctified by Canadians

It being World AIDS Day, there was an appalling lack of red ribbons on the lapels of MPs in the House of Commons, and virtually none to be found on the Conservative front bench. It also didn’t make the first round of questions, which was once again virtually entirely about

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Carbon49 - a blog on sustainability for Canadian businesses: Integrating Corporate Responsibility Into Brand: GM vs Zipcar

There is a powerful opportunity for brand managers to integrate corporate responsibility commitments into brand platforms to win consumer loyalty. General Motors and Zipcar both ran recent campaigns in universities to win over students. One car company shows they understand their target audience while the other shows a disconnect. You

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