Tag: Ford Nation

Driving The Porcelain Bus: Disecting Ford Nation – Part Two – Nov. 6, 2013

Even though we now have the revelation that there was a video of Toronto mayor Rob Ford smoking crack, and now that Ford had admitted that he smoked crack, he still has a fairly high approval rating. How can this be? Who are these people who still support him?

Today I will look at 4 polls done by Forum Research, Oct. 28-29, Oct. 31, Nov. 4, 2013, Nov. 6, 2013 (after the 1st video revelation and Ford’s confession, but before the release of the “rage/murder threats” video).

Changes
Approval stays about the same since the Nov. 4th poll.
The most significant changes in Ford Nation are:
• Support has risen amongst men and people in Scarborough
• Support from seniors continues to drop

Below are levels from the 1st date to the latest date

Approval
39% – 44% – 43% – 44%

Disapproval
61% – 56% – 57% – 56%

Let’s look at the groups with the highest initial approval rating, in other words, Ford Nation.

NO SIGNIFICANT CHANGE (within 5% from 1st to last poll) – THE BASIC CORE

Transportation – drivers
50% – 49% – 48% – 48%

Property Owners
43% – 45% – 46% – 44%

Household Income – less than $20k
56% – 47% – 56% – 54%

Ethnicity – Other European (non-UK background)
54% – 45% – 53% – 53%

Education – some college or university
50% – 54% – 57% – 52%

SIGNIFICANT RISE IN SUPPORT – THE RABID FANS
Gender – male
43% – 46% – 45% – 50%

Region – Scarborough
51% – 54% – 55% – 59%

SIGNIFICANT DROP IN SUPPORT
Age – 65+
49% –  41% – 42% – 40%

Religion – “Other Christian” (not Catholic, Protestant or Evangelical)
66% – 56% – 55% – 57%

Voted for Rob Ford
84% – 78% – 74% – 77%

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