Last week, I posted about Key Performance Indicators for independent school and higher ed admission advertising. Those figures can be used together to measure the performance of online advertising efforts and their impact on conversions and overall business goals. Today, I’d like to discuss how things like those metrics and other insights can be combined […]
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Geoff Campbell: KPIs for Higher Ed Admission Advertising
The title of this post could have been “17 must-have metrics you need to be measuring that matter”. That’s the kind of result you find when looking for KPIs. This post will hopefully clear up why picking KPIs first is imperfect (but provides a few, to provide a basic understanding). If your job has to […]
Continue readingGeoff Campbell: Recap: I made a WordPress Website last year
Note: I wrote this post in early January when I was reviewing what I had completed in 2016. It’s important reflect back sometimes and I realized that I had not properly highlighted some work I did outside of work. When you’re starting out in “building a brand” or, at least creating a professional website that […]
Continue readingGeoff Campbell: Difference between placement and other ad targeting
If you clicked on this link you probably either have a steady understanding of the basics of PPC (AdWords) digital advertising. You’re probably hoping this post has some specific information about what effective placement targeting is for independent schools or higher ed. Unfortunately I can’t tell you that. It depends on your specific situation and […]
Continue readingGeoff Campbell: Paid Digital Advertising for Higher Ed
While higher ed doesn’t exactly have a reputation for adapting quickly to change, evidence that institutions are aware of and adapting to the expectations of students is seen in the lauded annual Ruffalo Noel Levitz E-Expectations Report. The report noted that 34% of seniors and 43% of juniors have clicked on a college’s ad online. […]
Continue readingGeoff Campbell: Never Stop Learning – a non-developer at WordCamp US
Back in December, I was invited to attend the first ever WordCamp US, WordPress’ first national conference. I wrote about it for the Philadelphia HubSpot User Group. The full post is available on their blog. Snippets are included below. What the Heck is WordCamp US? It brought over two thousand web developers, writers, editors, and […]
Continue readingGeoff Campbell: Increasing (quality) organic search traffic
As I mentioned in my SEM/SEO post this summer, SEO (search engine optimization) is important but can be misunderstood. The importance of paid ads on search (which only 1/3 of teens can tell are ads) aside, optimizing your web content to increase organic search traffic is a goal among many in higher ed. While there […]
Continue readingGeoff Campbell: A recap of 2015
This post was originally published on LinkedIn. For a while, I’ve been thinking about writing a recap of the different projects and highlights of 2015. I came to realize that in addition to writing more and creating more video content, there was a lot of taking what’s been done and iterating until it’s better over the year. From early […]
Continue readingGeoff Campbell: On creating a “brand voice”
One of the things I disliked most in the one “marketing” class I took in college (and quickly dropped) and since then was hearing about brands and creating a brand voice from those in advertising and other majors. However, as my experience in higher ed communications/marketing (which began to some degree in 2008 when I […]
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