Tag: Digital Marketing

For people wanting to get a job in higher ed marketing, “breaking through” can be a bit daunting. Now that I’ve learned a few things, I figured I’d share. So, I wrote a post for the Higher Ed Experts Blog entitled “4 tips to market your way to your 1st

Here’s the enrollment marketing automation case study I wrote for CASE. Here it online (paywall). Let me know what you think. Filed under: Digital Marketing

About a year ago I wrote about what could be included in a web report. It was somewhat general to be relevant in a number of cases. I’d like to provide a specific update to list specific widgets and segments that should be used for various reports. This is by

If you know anything about paid digital advertising, you likely know Google accounts for the vast majority (78%) of US search ad revenue. If you are doing paid search, you’re likely running AdWords. I recently passed the Search Advertising exam (again). It’s a pretty thorough exam covering the following areas:

I recently passed earned Google’s AdWords Display Certification. While Facebook leads in display advertising (and has its own ad platform LMS I’ve also used), the massive scale, measurable performance, contextual engine for ad placements, and targeting options make it incredibly valuable. The AdWords Display Advertising Exam covers the following areas:

Most Google searches are on mobile devices. That’s been true for nearly two years now. That means, in addition to the necessity for a mobile user-friendly website, you need to ensure your advertising is optimized for mobile. While not everyone needs to increase mobile app downloads, businesses need to take advantage

I recently took the time to put my skills and knowledge to the test and passed the AdWords Video Advertising exam. The test, in combination with AdWords Fundamentals, leads to the AdWords Video Certification. While I can’t share specifics, the test covers these broad areas (with a few specifics, to

Information sharing as a general rule As you may have noticed, I’ve started blogging again. I think it’s crucially important in a relatively collaborative field like higher ed. Nearly six years ago I reached out to Seth Odell (formerly of SNHU and UCLA, now at National University) when he was

Even before I became responsible for overseeing a unit-wide content strategy I was involved in extensive copywriting and editing. I had taken one traditional and one web writing course as part of my communications master’s degree, but I felt a need to learn more about the logistics of copywriting and working

In addition to working hands on with HubSpot’s marketing automation platform in the past and demonstrating a clear return on investment of using the platform effectively, I’ve also begun adopting best practices in email marketing to build a documentation as part of our academic unit’s content strategy for the web. HubSpot’s

Similar to my need to take the Advanced Web Analytics for Higher Ed course, I also took the Web and Social Media Writing for Higher Ed course offered by Higher Ed Experts and taught by Sofia Tokar of the University of Rochester. As I wrote for the course alumni testimonials section,

I realize I’ve been quite delayed in updating folks on what I’ve been up to. One of the many things I’ve prioritized since my promotion to officially managing the marketing office is working to ensure my staff and I stay informed of changes in the industry and tools that enable us to

Content Strategy, courtesy of Brain Traffic Since 2008, when I starting blogging for Mount Allison University in Canada, I’ve been interested in the best ways to source, structure, and present quality content. At the time, it was pretty simple in terms of the content strategy components laid out developed by

Hello, For those of you have kept up with these blog posts you may have noticed there has…not been a lot to keep up with lately. That’s because over the last year, I’ve been incredibly busy with the changing nature of my work and a number of time-intensive projects that

Hello all, After two years at Friends’ Central I’m making the move back to higher ed by accepting a job at a university. My last day at Friends’ Central was today (June 11th), the school’s graduation day, I’ve learned a lot and grown as a professional over my time at FCS (as documented on this […]

Planning is important when it comes to making the most of what can be a very hectic year. There are dozens of tools available that make people and teams more organized (in addition to the default Google Docs and Calendar). People want to use the best of the best but there’s so many options to […]