Tweets from Flo, Progressive Insurance’s Spokesperson Today in PRL 604: Advanced Public Relations Writing for Digital Platforms at the S.I. Newhouse School of Public Communications I’m presenting a case study on the recent Progressive Insurance Lawsuit Scandal, which, somewhat surprisingly, has been better chronicled by KnowYourMeme.com succinctly than any other source I looked
Continue readingAuthor: Geoff Campbell
Geoff Campbell: [PR Theory] Power and Public Relations
Sage Handbook of Public Relations, the main textbook for PRL 605: Public Relations Theory at the S.I. Newhouse School of Public Communications. As I noted in my last post I’m well into the fall semester at the S.I. Newhouse School of Public Communications M.S. in Public Relations program at Syracuse
Continue readingGeoff Campbell: [PR Research] Citlip, Center and Broom’s Effective Public Relations: 4 Step Public Relations Process
Primer of Public Relations Research – Don W. Stacks, our primary textbook for PR Research at the S.I. Newhouse School of Public Communications. I’ve gotten quite into my courses here at the S.I. Newhouse School of Public Communications. I’m pretty busy doing coursework but every now and then I’d like to share
Continue readingGeoff Campbell: Moving Quickly at the Newhouse School
During the first week of class of the fall semester, (of the M.S. in Public Relations here at the S.I. Newhouse School of Public Communications) I was concerned that classwork alone would not secure me a job starting in June 2013, when I’ll be done classes at Newhouse and have to
Continue readingGeoff Campbell: #NBCFail: A post-mortem
During the London 2012 Summer Olympic Games, viewers in the United States quickly became frustrated with the company given exclusive U.S. broadcasting rights to the games and used the hashtag #NBCFail to express their frustration on Twitter. They were frustrated with their “shoddy streaming experiences, editorial mistakes and —
Continue readingGeoff Campbell: Guest Lecture: Christy Touhey, @NewhouseSU’s Web Content Manager
On Wednesday, Christy Touhey, @NewhouseSU’s Web Content Manager was a guest lecture in our PRL 614: Advanced Public Relations Writing for Digital Platforms at the S.I. Newhouse School of Public Communications. I thought her presentation overall was a great introduction to the professional use of social media. She covered reasons why companies use social
Continue readingGeoff Campbell: Fall 2012 in the M.S. in Public Relations Program at Newhouse
This semester is different than last. No more graphic design and no more day-long classes. I’m taking what actually seem to be graduate-level courses in communication – Theory, Research, and Law – in addition to a course that helped persuade me to come here: PRL 614: Advanced Public Relations Writing for Digital
Continue readingGeoff Campbell: Newhouse “Boot Camp” for Graduate Public Relations Students Summary
A few weeks ago I completed the summer session of the class of 2013 M.S. in Public Relations program. It was sold as a six-week intensive introduction to the field of public relations, proper PR writing, and an interaction to graphic design/visual communication principles and practice. Coming from the viewpoint of someone
Continue readingGeoff Campbell: PRL 614: Advanced Public Relations Writing for Digital Platforms Introductory Post
Hi, This post is the first in a series of required posts for PRL 614: Advanced Public Relations Writing for Digital Platforms course I’m taking as part of the M.S. in Public Relations Curriculum at the S.I. Newhouse School of Public Communications. Information about the course can be found here. This
Continue readingGeoff Campbell: Here It Goes Again
So tomorrow begins the last week of ‘boot camp’ at the S.I. Newhouse School of Public Communications. It has been a tiring five weeks so far. I’ll wait to comment on my courses until after I’ve completed them and received my final grades. I will say that I’ve been doing
Continue readingGeoff Campbell: CisionPoint Media Lists
Cool stuff, courtesy of the Newhouse School: CisionPoint Media List for PRL 604 Filed under: PRL 604: Writing for News and Public Relations, Public Relations, S.I. Newhouse School of Public Communications Tagged: CisionPoint
Continue readingGeoff Campbell: I’ve never met you, but here’s some private information
A couple weeks ago, our PRL 600 class had the chance to talk to KetchumPR’s Global Creative Initiatives Manager Brian Keenean. He talked about Mindfire, the crowd-sourcing PR idea website that pays student for their thoughts. Then he invited anybody interested to join the site and see the confidential requests
Continue readingGeoff Campbell: First Graphic Design Project – Resume
Geoff Campbell’s Resume I just finished my first graphic design project for Darren Sanefski’s GRA 617: Visual Design Theory and Practice course at the S.I. Newhouse School of Public Communications. It’s my resume, except better. Let me know what you think. For class I posted it to the class blog,
Continue readingGeoff Campbell: But you got cookie, so share it maybe?
So it turns out that given the workload oppressive heat (it’s only 77°F back where I went to college in Sackville, New Brunswick) I may not be able to be as contemplative and report as much on this program as I would have liked but I will still be sharing a
Continue readingGeoff Campbell: Kicking it up a notch @NewhouseMasters
Today begins my first full week of graduate school. I’ve felt a bit overwhelmed at times here but there’s no way back from here. I have next to no graphic design experience and from one lab and looking at our class blog I can tell I’m in a class with
Continue readingGeoff Campbell: First day of graduate school at the S.I. Newhouse School of Public Communications
Geoff Campbell / S.I. Newhouse School of Public Communications Today I attended orientation at the S.I. Newhouse School for Public Communications. Despite being an uncomfortably hot summer day and being herded through buildings for photos and speeches (including an interesting talk by Sean Branagan on creating a start-up), it was a great
Continue readingGeoff Campbell: A Media Kit, the first project for PRL 604: Writing for News and Public Relations with Professor Caroline Reff
Public Relations Writing: The Essentials of Style and Format, a required text for PRL 604: Writing for News and Public Relations at the S.I. Newhouse School of Public Communications Today I received my first assignment for PRL 604: Writing for News and Public Relations with Professor Caroline Reff at the S.I. Newhouse
Continue readingGeoff Campbell: Preparing for Public Relations “Bootcamp” at the S.I. Newhouse School of Public Communications at Syracuse University
S.I. Newhouse School of Public Communicationvia http://newhouse.syr.edu/Newsroom/read_news.cfm?id=365 This is my last week at home before moving to Syracuse, NY and starting the graduate program in Public Relations at the S.I. Newhouse School of Public Communications at Syracuse University. Mandatory orientation for every graduate program starts on Monday, July 2, 2012
Continue readingGeoff Campbell: Dale Carnegie’s How to Win Friends and Influence People (in a nutshell)
Dale Carnegie’s book, “How to Win Friends and Influence People”, was first published in 1936. The key advice, in a nutshell is below. After reading the book, I can say most of it seems very relevant in 2012. However I think people are less likely to respond as positively to
Continue readingGeoff Campbell: Getting a PR job in a changing communications landscape
In about a year I’ll be applying for a full-time job in Communications/Public Relations after completing requirements of my master’s degree in Public Relations at the S.I. Newhouse School of Public Communications. I know in order stay ahead of the competition I’ll have to do more than the required coursework.
Continue reading