One of the most frustrating aspects of being in a master’s program after already having worked full-time in a communications office and knowing what I want to continue working in is the realization that there are a lot of jobs currently being offered which I’m qualified for but which won’t be available when I can […]
Author: Geoff Campbell
Geoff Campbell: I’m now a “Hootsuite Certified Professional”
After getting an offer for free “Hootsuite University” training via Klout Perks I spent a few hours going through the certification process to become a “Hootsuite Certified Professional“. Shortly thereafter I got an email from a complete stranger asking if employers valued the certification. I’ve got no clue but they probably don’t care too much. […]
Geoff Campbell: Starbucks VP Speech at Newhouse
On Friday, James Olson, Vice President, Global Public Relations for Starbucks Coffee Company came to campus to present his talk, “Enlightened Leadership: How to Turn a Company into a Movement”. It was a story about how the company, according to media reports, was in dire straights in October 2008. The stock was tumbling so Howard Schultz came back to […]
Geoff Campbell: W2OGroup Center @NewhouseSU
This morning Jim Weiss announed the opening of the W2OGroup Center for Social Commerce with the S.I. Newhouse School of Public Communications. Here’s how it went. The Next Generation of Communications : Excited to announce Center for Social Commerce with @NewhouseSU #W2ONewhouse http://w.cg/TeX5yL W2OGroup Fri, Nov 09 2012 05:13:48 ReplyRetweetFavorite Excited to announce the @W2OGroup […]
Geoff Campbell: Multimedia Storytelling Research Update
As I’ve mentioned earlier, I started working at a Graduate Research Assistant here at the S.I. Newhouse School of Public Communications in September. I’m working for assistant professor Seth Gitner (@sethgitner), (Newspaper and Online Journalism) for the Multimedia Storytelling Book he’s creating for COM 117 Multimedia Storytelling, a required course that all undergraduate in every […]
Geoff Campbell: Southwest Airlines Crisis Communications
This post is an assignment for PRL 614: Advanced Public Relations Writing for Digital Platforms at the S.I. Newhouse School of Public Communications. Last year, a fuselage ruptured on a Southwest flight that caused an emergency landing. A similar incident on Southwest in 2009 was captured on tape. According to Southwest Airlines’ VP
Continue readingGeoff Campbell: Geoff Campbell, storified
Hey, So if you’re familiar with my experience you may know I’ve been using this cool social media curation service called Storify. I’ve used it to collect reactions to the 20 tips for first-year students video project I worked on at Mount Allison University. I also put together a little story around
Continue readingGeoff Campbell: Geoff Campbell, storified
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Continue readingGeoff Campbell: Responding to Op-Ed Comments
Today’s assignment in PR Writing is to find an organization’s op-ed on a news website and comment on the risks and rewards to the organization in regards to the comment section and whether the organization acted in their best interest. I found Amnesty International’s condemnation of the UN Security Council’s
Continue readingGeoff Campbell: Best Buy/@BBYCEO and CEO Secession Planning
@BBYCEO, when it was controlled by former CEO Brian Dunn [PRL 614 Assignment Post] When Brian Dunn resigned as CEO of Best Buy, he switched his Twitter name from @BBYCEO to @briandunn, taking all of his followers with him. Over the years Dunn had grown his numbers by directly engaging
Continue readingGeoff Campbell: Nothing like getting paid!
So far, I’ve made $839 just by doing surveys Filed under: Uncategorized
Continue readingGeoff Campbell: “Newsworthiness”
Last September, NPR write about the Occupy Wall St. protests that were happening in New York City. People got upset. They complained to the NPR Ombudsman The executive editor for news, Dick Meyer, responded by saying “The recent protests on Wall Street did not involve large numbers of people, prominent people, a
Continue readingGeoff Campbell: Writing for the iSchool’s InfoSpace Blog
The School for Information Studies at Syracuse University‘s InfoSpace Blog Today my first post as a blogger for Syracuse University’s School of Information Studies’ InfoSpace Blog was published. It’s a little piece on the IFTTT (really awesome) automation service and it being forced to remove triggers for Twitter due to
Continue readingGeoff Campbell: Getting a Job after Graduating from the Newhouse School
LinkedIn University of Maryland Communications Specialist “I want this job and I know I have a good chance of landing because I’m qualified, experienced and very eager to work in this role.” That’s what I’m going to say in eight months when I’ll have successfully completed all of the on-campus requirements of
Continue readingGeoff Campbell: PRL 614 Assignment
A recent Pew Research Center study argued that social media and traditional press reacted to the Democratic and Republican conventions differently. However, the fine print showed that humans decided the tone of the traditional media stories while the Center relied on automated sentiment analysis which isn’t always right and in
Continue readingGeoff Campbell: The Newhouse School’s PR Department is Hiring
S.I. Newhouse School of Public Communications The S.I. Newhouse School of Public Communication is hiring a new chair of the Public Relations Department and two new tenure-track professors. The importance of having full-time, tenure-track professors teaching these programs would be difficult to overstate. If you or anyone you know is
Continue readingGeoff Campbell: Richard Branson’s Blog – Humanizing a brand
PRL 614 Blog Review Assignment Eccentric billionaire and Charman of Virgin Group Richard Branson authors a blog on the Virgin website where he writes on various topics from his time signing the Sex Pistols and the Golden Jubilee kerfuffle, the key to negotiating, to supporting drug legalization. The posts in
Continue readingGeoff Campbell: Newhouse Tenure Committee – Call for Student Input [Professor Bruce Strong]
This year, I was elected to serve as the graduate representative on the Newhouse Tenure Committee. I’m committed to doing what I can to ensure Newhouse maintains the very best faculty for current and future students. Professor Bruce Strong of the Multimedia, Photography & Design Department is undergoing his final-year
Continue readingGeoff Campbell: PRL 614: Advanced Public Relations Writing for Digital Platforms Assisgnment
YouTube and Censorship Apart from the video, “Innocence of Muslims” which has sparked international outrage, the video giant YouTube has refused to remove other videos governments and individuals have requested to be taken down. What may not be widely known is that the United States leads the world in Google content removal
Continue readingGeoff Campbell: COM 698: Media Law at the S.I. Newhouse School of Public Communications
Law of Public Communication 2013 Update (8th Edition), the textbook for COM 698: Media Law at the S.I. Newhouse School of Public Communications. If you ask the average person they may not think that a class on communications law would be particularly exciting. They’d be wrong though. Jasmine McNealy somehow
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