How to Convince Your Neighbors Climate Change Is Real? Stop Calling Them Idiots, Says DeSmog Founder Jim Hoggan

James Hoggan AGU speech

Clean coal.” “Ethical oil.” How could fossil fuels that produce pollution which sickens, kills, and hospitalizes tens of thousands of Americans each year end up sounding so … desirable?

Jim Hoggan, founder of DeSmog, watched these industry-funded campaigns — and an increasingly toxic public discourse around climate change — unfold in the U.S. and Canada and wondered the same thing. 

As Hoggan told an audience of earth and climate scientists at the American Geophysical Union conference today, “These campaigns are not so much about persuasion as they are about polarization, about dividing us.”