What I Learned From Being in a Focus Group Led by Bruce Anderson

Bruce Anderson

By Laura Bouchard for CANADALAND.

A few weeks ago, Bruce Anderson, a popular pundit and pollsterwrote an opinion piece criticizing the NDP’s Leap Manifesto as a clumsy political misstep. Canadians, Anderson argues, would never go for bold action addressing climate change. We’re a mild people. A simple people. He wrote:

Canadians want ‘pro-growth environmentalism.’ They want to tap entrepreneurship, innovation, technology, science, capital and yes, capitalism, to help create ideas that marry our desire to put food on the table, money away for our kids’ education, and some sense of security about how we’re going to live in retirement.”

This last sentence caught my eye. If you read it closely, you’ll notice two lists. First are the feel-goodisms the oil industry likes to drape itself in: innovation, science, entrepreneurship; second are the actual anxieties of average Canadians. Rather artfully Anderson has fused the interests of everyday Canadians with the rhetoric of the oil patch; perfectly aligned and indistinguishable.