Israel vs. Hamas or Likud vs. Gaza—framing the issue

A major goal in a propaganda war is to frame the issue on your terms. For example, in labour disputes, businesses (and their political and media allies) often claim the argument is not with the workers but with the “union bosses.” The objective is to convince the public and perhaps even union members that management has no quarrel with their decent, hard-working employees, it’s all the fault of

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