Oh, I like Christmas. I’m lucky to live in a place where there’s often snow at Christmas, and I like the lights, the crowds, and so on. Sure, the commercialism is soul-destroying, but for anyone with a long historical perspective, one knows that it was ever thus. I see no
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Red Tory v.3.0.3: Fucking Spam!
Unlike some folks that are ridiculously obsessed with such things, I spend absolutely no time whatsoever monitoring or analyzing the site statistics for this little soapbox, let alone bothering to figure out ingeniously clever ways to SEO “optimize” them. Chalk … Continue reading →
Rob Maguire: Movember: donate and I’ll write you a ditty
During the month of November, vanity will take a backseat while I grow a moustache for Movember to raise awareness and and a few bucks to fight prostate cancer. And I’m offering you a once-in-a-lifetime deal. Donate to my moustachioed campaign and I will write a song for you, and
Continue readingRed Tory v.3.0.3: Rebranding the Tar Sands
Reluctant as I normally am to say kind words about Ezra Levant, I have to admit that his campaign to re-brand the Alberta oil sands from what environmental activists in the United States had lately taken to calling “dirty oil” … Continue reading →
The Sir Robert Bond Papers: There are no free lunches #nlpoli
Heard that before, right? And it’s true. Just because it is true – and most adults know it is true – doesn’t mean that all of them still aren’t willing to crave a free gnosh. And not just lunches. Free anything. One of the oldest marketing…
Continue readingRob Maguire: 3 tips the Jazz Festival taught me about Twitter
Having returned from vacation, I’m spending more time digging through data from this year’s Saskatchewan Jazz Festival, and reflecting upon what lessons I can glean from my marketing campaign. Besides the introduction of our iPhone and Android app, one of the most interesting changes this year was the amount of
Continue readingThe Sir Robert Bond Papers: Abercrombie offers cash for “Jersey Shore” to stop wearing brand
How valuable is a brand? Well, apparently their brand is so valuable that Abercrombie & Fitch is willing to pay the cast of “Jersey Shore” sizeable amounts of cash in order to stop them from wearing Abercrombie clothes on air, according to cnn…
Continue readingPolitics, Re-Spun: Rogers Cup Tennis Champions Sexism
“Come for ladies, stay for the legends”? Leave it to Rogers Sportsnet/cellphone/baseball/stadia to set feminism back another decade with their recent Rogers Cup. Are bikinis next? The Rogers Cup tennis tournament ended yesterday. I am quite sickened, but not at all shocked, at how they portray male and female tennis players. Listen closely for the […]
Continue readingTHE FIFTH COLUMN: Solving Urbandale’s Beaver Pond Forest Subdivision Marketing Dilemma
The normal method of promoting house sales by telling buyers their houses will be close to the wilderness of the South March Highlands probably isn’t going to work for Urbandale, because reminding potential buyers that they just clear cut the Beaver Po…
Continue readingThings Are Good: A Really Good Ad Campaign
People For Good wants to remind you to do good things everyday. Throughout Canada mysterious ads have appeared promoting People For Good and it turns out it’s a few marketers who wanted to take a break from selling things and wanted to sell good ideas.
People For Good’s website is filled with small very easy […]
djkelly.ca: CBC Radio column: RIM stock dives, what’s next for the BlackBerry maker?
It looks like my predictions about Blockbuster and RIM are coming true. In this alberta@noon column on CBC Radio One with host Donna McElligott I discuss what options are available to Research in Motion, maker of the BlackBerry, in the shadow of a massive stock price drop. We talk about
Continue readingRob Maguire: Jazz Festival campaign wins marketing award
Last night in Saskatoon, Tourism Saskatchewan held their annual Awards of Excellence Gala, where the Saskatchewan Jazz Festival was in the running for the Online Marketing Campaign of the Year Award. After consuming the plates of chocolates and ground cherries adorning our table (how I do love ground cherries!), we were pleased to learn that […]
Continue readingRob Maguire: From strangers to neighbours on Twitter
Last week I was fortunate enough to hear a talk by CBC president Hubert Lacroix on the future of the public broadcaster. Unsurprisingly, much of the discussion was focused on digital platforms and social media, and how this has changed how we interact with each other. To crudely paraphrase Mr. Lacroix, if you sat down […]
Continue readingdjkelly.ca: CBC Radio column: Newspapers and magazines and mastering the Internet
In this alberta@noon column on CBC Radio One with host Donna McElligott I talk about how reports of the internet fueled death of newspapers and magazines are greatly exaggerated. I talk about Avenue Magazine and their editorial panel, the Calgary Herald and Edmonton Journal’s use of online chats, journalists joining Twitter to create one on one […]
Continue readingRob Maguire: Build your email list with download cards
If you’re looking for a creative way to build your email list, you might want to give download cards a try.
Continue readingRob Maguire: Online video: it’s not brain surgery
The Pink Glove Dance video is the result of a idea simple enough — and fun enough — that even busy hospital staff could take part in the project. And if they can do it, you can do it.
Continue readingRob Maguire: Marketing lies, beauty, and the Maple Leafs
YouTube is chock full of spoof ads, most of them awful. This morning I watched one that was surprisingly well made, if not particularly clever. The ad was a Toronto Maple Leafs-themed spoof on another Hogtown creation, the award-winning Dove Evolution video that drew attention to the deceptive beauty of the fashion industry. Around the […]
Continue readingRob Maguire: Do Sweat the Small Stuff
Don’t Sweat the Small Stuff, they say. We’ve all heard this advice before. But should we listen? The problem is, the Small Stuff can make or break your organization. Paying attention to the Small Stuff shows that you take your cause seriously. The Small Stuff shows that you care. And if you don’t care deeply […]
Continue readingRob Maguire: Email marketing services that rock
Hosted email marketing services are your best bet for quickly producing newsletters that are both pretty and powerful.
Continue readingRob Maguire: 13 ways to promote your Facebook page
It seems that everyone and their monkey are on Facebook these days. Recent stats show that Facebook is growing at a rate of 600,000 new users each day, swelling the network to over 140 million active users. For nonprofits, these numbers represent an increasingly huge opportunity to get the word out about your cause. If […]
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