Measuring the “Quality” of Videos
As I move into making more videos for Friends’ Central I’m concerned with what the effect will be. Following Wistia’s method, one of the most helpful web video production sites…
S.I. Newhouse School of Public Communications
Thank you, CASE District II!
I’d jut like to write a quick thank you CASE District II for awarding me an Independent School Scholarship to attend their conference last week. I’m including recap of the…
Web Goals for 2015
One of the lessons I’ve learned in grad school (and have learned through experience to be true) is that goal-setting is important but also that those goals should be S.M.A.R.T.…
Never Stop Learning (CASE D2 Conference Scholarship)
One of the biggest lessons I learned in a classroom was during 4th year at Mount Allison. It was in a seminar class about “Political and Technological Innovation”…or something. The…
Why Private Schools Should Dig Deeper into Analytics
“Big Data” was the big catchphrase in 2012-2013. As a graduate student at Newhouse I got a big taste of that. In 2013, my alma mater held a Social Commerce…
Video Marketing – What Private Schools need to learn from Higher Ed
It has been a hectic year but I’d like to share this article published in blog format by CASE and in full by NAIS’ Independent School Magazine. Although educational institutions…
User Experience on Private School Admission Websites
Serving as my school’s Digital and Social Media Specialist, my tasks can vary from week to week but my ultimate goal is “enhancing both internal and external marketing efforts.” A…
Sucessfully got @FriendsCentral Verified on Twitter
One of the first breakthroughs I’ve had so far at FCS has been to get out Twitter account verified. It might not sound like much, but given the recent article…
12 Weeks at Friends’ Central
Hi everyone. Sorry I’ve been remiss in posting here. It’s been a busy three months. Yesterday marked week 13, day one at FCS. In that time period I’ve learned all…
Geoff Campbell 2014-09-26 11:41:18
Directions and Transportation Lower School 228 Old Gulph Rd Wynnewood, PA 19096 View Larger Map Middle and Upper School 1101 City Ave Wynnewood, PA 19096 View Larger Map Filed under:…
Geoff Campbell 2014-09-25 09:53:55
On Tuesday I led my first CASE (Council for Advancement and Support of Education) Twitter chat. I came up with the topic and questions, which were then tweeted out from…
Last day at Hebron Academy
Today marks my last day of work at Hebron Academy. It has been a great first full year working in marketing for an independent school. I’ve had the chance to…
Professional Development
Google Analytics Individual Qualification Over the last seven months at my first salaried job I’ve found that my education and experience up to my start day has been helpful but…
Represented Mount Allison at a college fair
On Tuesday, March 18, I represented Mount Allison University at a college fair in Massachusetts. I was offered the opportunity after speaking to a past classmate at Mount Allison who…
“Welcome to Hebron” Video
In between all the things that come up at an active boarding school I was able to shoot and edit a welcome video for accepted students. You can take a…
HEBRON Magazine Published
The last few months have been, as always, busy ones in the Hebron communications office. There’s always something to be posted or updated and new projects to work on but…
Video at Hebron
In many communications offices, priorities can shift quickly depending on the needs of other departments and subject to photo opportunities and important events. Thankfully at Hebron, we’ve been able to…
CASE District 1 Conference Scholarship
In November I applied for and was awarded a New to the Profession Scholarship to the CASE District 1 Conference in Boston. It was a terrific conference and I was…
Design Work at Hebron
Hebron’s 210-year anniversary Facebook banner. Hi again. It’s been far too long since I’ve updated this site with what I’ve been doing at Hebron but I’ve been keeping busy. Over…
December at Hebron Academy
December at Hebron Academy, a set by HebronAcademy on Flickr. Filed under: S.I. Newhouse School of Public Communications