New test website
Hi all, Just wanted to share that I’m working on a test website as a follow-up after being inspired from the sessions at WordCamp US. “Geoff Campbell‘s Test WordPress Site”…
S.I. Newhouse School of Public Communications
Extreme tagging for extreme reporting
So now that terrible headline might have grabbed your attention, UTM parameters! Urchin Tracking Module (known as UTM codes/tags/parameters by everyone who didn’t just Google what UTM stands for) are…
I’m now HubSpot Certified (and such)
So I just wanted to share that after reviewing inbound marketing (and specifically how HubSpot’s inbound methodology informs how you should use their software), I recently became HubSpot Certified. As…
HubSpot Academy Inbound Certification
Hi all, I’d like to share that I retook the Inbound Certification exam offered by HubSpot, which follows their Inbound Methodology (and passed)! I also took today to learn all…
The difference between SEM and SEO (paid and organic search)
The world of online marketing changes quickly. Over the years, terminology used to discuss both ways in which people market themselves or their organizations to search engines. In an effort…
Google Analytics Re-certification
In an attempt to do right by the really cool grid format made possible by the Minimum theme I use, I want to share more small victories like my re-certification…
Google Analytics 301 Course (LunaMetrics)
At the risk of repeating information I’d like to briefly discuss the value of taking an analytics course in-person. in November, when we were about to launch our new website,…
It never gets easier, you just get better
When you’re out in the working world, milestones can seem to get further and further apart. Once all the firsts, and seconds, and thirds are done things can seem old…
Reviewing HTML/CSS
Just a quick FYI, I just completed Codecademy’s HTML/CSS course. It’s somewhat of a commitment (I’d guess estimate of 7 hours estimate is pretty accurate), but it doesn’t require any…
Retaking “Digital Analytics Fundamentals”
I’m currently at a coffee shop in suburban Philadelphia retaking “Digital Analytics Fundamentals” as part of my review to become re-certified in using Google Analytics before my current certificate expires…
Google Tag Manager Course (Analytics Academy)
Sometimes I take my advice and take Google Analytics Academy courses. This time it was something I was with which I somewhat familiar: Google Tag Manager. When I ran into…
Google Analytics Beginners (Academy Courses)
Hi, I’ve heard from some readers that my blog posts about analytics are beyond the reach of many beginners. Worry not, everyone was a beginner once. I learned a lot…
Google AdWords (Re-) Certification!
Hi all, As I’ve mentioned before, livelong learning (or, professional development) is incredibly important to me. I recently reviewed for and earned my AdWords (re-) certification. In my case, I…
Google Tag Manager for Cross Domain Tracking and more
In some cases learning a new software/service/technology can take more time than its worth. This is not one of those cases. The time it took for me to learn out…
Google Analytics Custom Segments for Schools
Over the last year I presented at a an industry conference about what Google Analytics can do for independent schools and higher ed. With a running time of just over…
Geoff Campbell 2015-05-17 16:59:25
As I mentioned in January, I added metadata (microdata, og tags, and Twitter Cards code) to the Friends’ Central website. Added @TwitterDev Twitter Cards to @friendscentral. 🙂 pic.twitter.com/iE6ZJYGLNu — Geoff…
Using Campaign Tagging to Tackle Dark Social
While “dark social”, the default/misattributions of unknown traffic as “Direct” or a similar term, isn’t very new (coined in 2012, which is ancient by web standards), tackling the issue of…
Quaker Works alumni magazine is out!
This news is slightly late but our alumni magazine is out. Our Quaker Works Spring 2015 issue hits mailboxes this week. Check it out online today! http://t.co/ZG49r0kBm5 pic.twitter.com/BJgDAO737E — Friends'…
The Benefits of Consuming a Balanced Media Diet
As I come upon the 9-month mark as the Digital and Social Media Specialist, I’ve thought about how I’ve adjusted to stay up on local news that may affect us…
Evertrue Community App @FriendsCentral
Soon after we launched our new website, a number of people here at FCS discussed the possibility of a new service we could offer alumni/ae. Leading up to and at…