Starbucks VP Speech at Newhouse
On Friday, James Olson, Vice President, Global Public Relations for Starbucks Coffee Company came to campus to present his talk, “Enlightened Leadership: How to Turn a Company into a Movement”.…
Amy Schmitz
Southwest Airlines Crisis Communications
This post is an assignment for PRL 614: Advanced Public Relations Writing for Digital Platforms at the S.I. Newhouse School of Public Communications. Last year, a fuselage ruptured on a…
Best Buy/@BBYCEO and CEO Secession Planning
@BBYCEO, when it was controlled by former CEO Brian Dunn When Brian Dunn resigned as CEO of Best Buy, he switched his Twitter name from @BBYCEO to @briandunn, taking all…
PRL 614 Assignment
A recent Pew Research Center study argued that social media and traditional press reacted to the Democratic and Republican conventions differently. However, the fine print showed that humans decided the…
Richard Branson’s Blog – Humanizing a brand
PRL 614 Blog Review Assignment Eccentric billionaire and Charman of Virgin Group Richard Branson authors a blog on the Virgin website where he writes on various topics from his time…
Guest Lecture: Christy Touhey, @NewhouseSU’s Web Content Manager
On Wednesday, Christy Touhey, @NewhouseSU’s Web Content Manager was a guest lecture in our PRL 614: Advanced Public Relations Writing for Digital Platforms at the S.I. Newhouse School of Public…
PRL 614: Advanced Public Relations Writing for Digital Platforms Introductory Post
Hi, This post is the first in a series of required posts for PRL 614: Advanced Public Relations Writing for Digital Platforms course I’m taking as part of the M.S.…