Web Goals for 2015
One of the lessons I’ve learned in grad school (and have learned through experience to be true) is that goal-setting is important but also that those goals should be S.M.A.R.T.…
Geoff Campbell
Never Stop Learning (CASE D2 Conference Scholarship)
One of the biggest lessons I learned in a classroom was during 4th year at Mount Allison. It was in a seminar class about “Political and Technological Innovation”…or something. The…
Why Private Schools Should Dig Deeper into Analytics
“Big Data” was the big catchphrase in 2012-2013. As a graduate student at Newhouse I got a big taste of that. In 2013, my alma mater held a Social Commerce…
Video Marketing – What Private Schools need to learn from Higher Ed
It has been a hectic year but I’d like to share this article published in blog format by CASE and in full by NAIS’ Independent School Magazine. Although educational institutions…
User Experience on Private School Admission Websites
Serving as my school’s Digital and Social Media Specialist, my tasks can vary from week to week but my ultimate goal is “enhancing both internal and external marketing efforts.” A…
Sucessfully got @FriendsCentral Verified on Twitter
One of the first breakthroughs I’ve had so far at FCS has been to get out Twitter account verified. It might not sound like much, but given the recent article…
12 Weeks at Friends’ Central
Hi everyone. Sorry I’ve been remiss in posting here. It’s been a busy three months. Yesterday marked week 13, day one at FCS. In that time period I’ve learned all…
Geoff Campbell 2014-09-26 11:41:18
Directions and Transportation Lower School 228 Old Gulph Rd Wynnewood, PA 19096 View Larger Map Middle and Upper School 1101 City Ave Wynnewood, PA 19096 View Larger Map Filed under:…
Geoff Campbell 2014-09-25 09:53:55
On Tuesday I led my first CASE (Council for Advancement and Support of Education) Twitter chat. I came up with the topic and questions, which were then tweeted out from…
Starting at Friends’ Central School
Two weeks ago I started work as the Digital and Social Media Specialist at Friends’ Central School in Wynnewood, PA (a western suburb of Philadelphia). It has been a thrilling…
Last day at Hebron Academy
Today marks my last day of work at Hebron Academy. It has been a great first full year working in marketing for an independent school. I’ve had the chance to…
Google Analytics Presentation at WhippleHill Conference
On Thursday (July 10th), I presented (alongside web consultants from WhippleHill) on how private schools can immediately take advantage of the most immediately useful insights on Google Analytics. Below is…
Professional Development
Google Analytics Individual Qualification Over the last seven months at my first salaried job I’ve found that my education and experience up to my start day has been helpful but…
Represented Mount Allison at a college fair
On Tuesday, March 18, I represented Mount Allison University at a college fair in Massachusetts. I was offered the opportunity after speaking to a past classmate at Mount Allison who…
“Welcome to Hebron” Video
In between all the things that come up at an active boarding school I was able to shoot and edit a welcome video for accepted students. You can take a…
Last Winter Pictures
With the end of the Winter trimester at Hebron comes the end of Winter (hopefully). Below are a few pictures I took of the kids at a local mountain. Hope…
Completed Google Analytics Platform Principles
Working at a small independent school, I’ve learned to adapt quickly to the changing communications needs of the school. In December, I helped launch HebronToday, a news website featuring a…
HEBRON Magazine Published
The last few months have been, as always, busy ones in the Hebron communications office. There’s always something to be posted or updated and new projects to work on but…
Video at Hebron
In many communications offices, priorities can shift quickly depending on the needs of other departments and subject to photo opportunities and important events. Thankfully at Hebron, we’ve been able to…
Guys & Dolls at Hebron
I forsook acting after a traumatizing performance growing up in A Midsummer Night’s Dream as Snug (a joiner who plays the lion, has four lines, and is best known for…