Last week, I posted about Key Performance Indicators for independent school and higher ed admission advertising. Those figures can be used together to measure the performance of online advertising efforts…
The title of this post could have been “17 must-have metrics you need to be measuring that matter”. That’s the kind of result you find when looking for KPIs. This…
Note: I wrote this post in early January when I was reviewing what I had completed in 2016. It’s important reflect back sometimes and I realized that I had not…
Back in January, CASE published my article on using inbound marketing to reach admissions marketing goals in their magazine and online. I’ve been trying to keep track of the responses…
If you clicked on this link you probably either have a steady understanding of the basics of PPC (AdWords) digital advertising. You’re probably hoping this post has some specific information…
While higher ed doesn’t exactly have a reputation for adapting quickly to change, evidence that institutions are aware of and adapting to the expectations of students is seen in the…
Back in December, I was invited to attend the first ever WordCamp US, WordPress’ first national conference. I wrote about it for the Philadelphia HubSpot User Group. The full post…
As I mentioned in my SEM/SEO post this summer, SEO (search engine optimization) is important but can be misunderstood. The importance of paid ads on search (which only 1/3 of…
This post was originally published on LinkedIn. For a while, I’ve been thinking about writing a recap of the different projects and highlights of 2015. I came to realize that…
One of the things I disliked most in the one “marketing” class I took in college (and quickly dropped) and since then was hearing about brands and creating a brand…
Back in 2015, I wrote an article on optimizing the user experience of prospective parents online. Yesterday, CASE (Council for Support and Advancement of Education) published the web version of…
This summer, when I started using HubSpot, I knew I needed to focus intently, given the limited amount of time I had to help manage the initial implementation and first…
Hi all, Just wanted to share that I’m working on a test website as a follow-up after being inspired from the sessions at WordCamp US. “Geoff Campbell‘s Test WordPress Site”…
So now that terrible headline might have grabbed your attention, UTM parameters! Urchin Tracking Module (known as UTM codes/tags/parameters by everyone who didn’t just Google what UTM stands for) are…
So I just wanted to share that after reviewing inbound marketing (and specifically how HubSpot’s inbound methodology informs how you should use their software), I recently became HubSpot Certified. As…
Hi all, I’d like to share that I retook the Inbound Certification exam offered by HubSpot, which follows their Inbound Methodology (and passed)! I also took today to learn all…
In January, I mentioned that I added these newfangled things called “Twitter Cards” onto the FCS website (which is shorthand for adding code and testing it on Twitter’s Developers site.…
The world of online marketing changes quickly. Over the years, terminology used to discuss both ways in which people market themselves or their organizations to search engines. In an effort…
As I help my school stand out in this competitive environment, I often spend free time learning more and becoming proficient in using online tools to their highest potential value…
