How to get a job in higher ed marketing
For people wanting to get a job in higher ed marketing, “breaking through” can be a bit daunting. Now that I’ve learned a few things, I figured I’d share. So,…
Geoff Campbell
Enrollment Marketing Automation Case Study
Here’s the enrollment marketing automation case study I wrote for CASE. Here it online (paywall). Let me know what you think. Filed under: Digital Marketing
Program-specific Google Analytics Dashboards
About a year ago I wrote about what could be included in a web report. It was somewhat general to be relevant in a number of cases. I’d like to…
AdWords Search Certification
If you know anything about paid digital advertising, you likely know Google accounts for the vast majority (78%) of US search ad revenue. If you are doing paid search, you’re…
AdWords Display Certification
I recently passed earned Google’s AdWords Display Certification. While Facebook leads in display advertising (and has its own ad platform LMS I’ve also used), the massive scale, measurable performance, contextual…
AdWords Mobile Certification
Most Google searches are on mobile devices. That’s been true for nearly two years now. That means, in addition to the necessity for a mobile user-friendly website, you need to…
AdWords Video Certification
I recently took the time to put my skills and knowledge to the test and passed the AdWords Video Advertising exam. The test, in combination with AdWords Fundamentals, leads to…
Advanced AdWords Knowledge + Experience (LunaMetrics AdWords 201)
Information sharing as a general rule As you may have noticed, I’ve started blogging again. I think it’s crucially important in a relatively collaborative field like higher ed. Nearly six…
Poynter ACES Certificate in Editing
Even before I became responsible for overseeing a unit-wide content strategy I was involved in extensive copywriting and editing. I had taken one traditional and one web writing course as…
HubSpot Email Marketing Certification
In addition to working hands on with HubSpot’s marketing automation platform in the past and demonstrating a clear return on investment of using the platform effectively, I’ve also begun adopting…
Web and Social Media Writing for Higher Ed
Similar to my need to take the Advanced Web Analytics for Higher Ed course, I also took the Web and Social Media Writing for Higher Ed course offered by Higher…
Advanced Web Analytics for Higher Ed
I realize I’ve been quite delayed in updating folks on what I’ve been up to. One of the many things I’ve prioritized since my promotion to officially managing the marketing…
Content Strategy for Higher Ed Marketing Teams
Content Strategy, courtesy of Brain Traffic Since 2008, when I starting blogging for Mount Allison University in Canada, I’ve been interested in the best ways to source, structure, and present…
(Nearly) One Year at American University
Hello, For those of you have kept up with these blog posts you may have noticed there has…not been a lot to keep up with lately. That’s because over the…
Promoted at American University
Hi again, I realize I haven’t posted in the last seven months since I’ve started working at American University. It has been a very busy time. Just weeks after starting…
Starting work at American University
Today, I started work at American University as the Web Content & Marketing Coordinator at the School of Professional & Extended Studies. I will be responsible for managing web content…
Finishing up at Friends’ Central
Hello all, After two years at Friends’ Central I’m making the move back to higher ed by accepting a job at a university. My last day at Friends’ Central was…
Content calendar for digital/social media publishing
Planning is important when it comes to making the most of what can be a very hectic year. There are dozens of tools available that make people and teams more…
Best social media monitoring tools for higher ed
A bit of a shorter post. I just wanted to note that the gigantic field of dozens of social media monitoring platforms has slimmed to under ten “top” tools for…
Web design and images sizes for social media
In a previous job, I helped design print materials from annual fund solicitations to commencement materials and even have a behance (portfolio) account. At this point though, two years after…