How the Media Shapes Public Response to Climate Change

Windmill ribbon cutting

Climate change stories that give local information and emphasize positive achievements are more likely to encourage people to become active participants in climate change action than stories of political failures, a new study by the Canadian Centre for Policy Alternatives has found .

Researchers worked with focus groups made up of 53 people from the Metro Vancouver area who were concerned about climate change, but had little involvement with climate politics, causes or organizations. After reviewing news stories with the groups, researchers found that the overwhelming response to news about climate politics was cynicism.

While there was a strong desire for (Read more…)

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