
“Forget press releases. Forget press agents, publicists. Forget advertorials and sponsored content and native content. Forget all of it.
If what you want for your company, your government bureau, is total control of a news story, why bother with the pesky journalists who are going to check the facts and get the other side of the story?
No. Here’s what you do: write your own news story.”
That’s the sardonic strategy Jesse Brown, reporter and host of Canadaland, recently outlined on a show dedicated to News Canada, a federally-funded public relations body and news wire service which was recently (Read more…)