Climate scientists and environmentalists need to revamp their messaging and get more involved in public debate if they want to stop what appears to be a plunging online interest in global warming, say observers of internet research trends across Canada and worldwide.
“Many in the public feel tired of hearing about global warming because they feel unempowered by how they can deal with it,” Andrew Weaver, leading Canadian climate scientist and B.C. Green MLA, told DeSmog Canada.
“We need more reporting on the solutions, but in order to have more reporting on the solutions, we need (Read more…)