When artists depict the future, we should take the time to listen. What if they’re warning us of something that could be avoided?
“Brawndo! It’s got what plants crave!”
This slogan for the popular sports drink ‘Brawndo’ is the mantra of citizens in Mike Judge’s 2006 film ‘Idiocracy.’ It’s information everyone has memorized, word for word, ready to trump anyone who would dare to question their precious ‘Thirst Mutilator!’ And because they believe so absolutely in the claim, they can’t understand why their plants won’t grow when they stop watering them altogether, instead feeding them only Brawndo (Read more…)