Editor’s note: Nudging mainstream consumers to go green needs more than facts and figures. This previously published article has some great tips. 82% of consumers have good green intentions, but only 16% are dedicated to fulfilling these intentions, according to an Ogilvy study. This puts 66% in what is called
Continue readingTag: Toyota Prius
Eclectic Lip: The Innovator’s Dilemma, Toyota edition
This car — yes, this car — has impeded Toyota’s electric efforts My post on how The Innovator’s Dilemma explains why Toyota lags in electric vehicles — and how Kleiber’s Law explains there’s nothing for them to worry about (yet), is now up on GreenCarReports. While the Tesla stats were
Continue readingCarbon49 - Sustainability for Canadian businesses: Winning Cleantech by Design
Being able to get across a green product’s essence to consumers and investors is a key that can turn it from a fringe interest to mass market success. Design can connect consumers with a cleantech product’s functions, values, and green character better than words can. This article shows the key
Continue readingEclectic Lip: Prius: a Crystal Anniversary (15 years)
A few Prius-inclined websites noted last week that Dec 10, 2012 marked the 15th anniversary of the Prius’ introduction in Japan. With the Prius (temporarily?) becoming the world’s 3rd-best-selling car brand in 2012, the anniversary probably deserves some reflection. 🙂 > As near as I can figure, Malcolm Gladwell-type book
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