Carbon49 - Sustainability for Canadian businesses: Green R&D: Companies Betting Big On Green Innovation

The Green Transition Scoreboard reports that $241 billion was recently invested in green R&D by large multinationals like Samsung, General Electric, and Nissan and smaller companies like Owens Corning, Cree, and First Solar. Companies around the world are recognizing a tremendous opportunity as we shift from a dirty fossil fuel-based economy

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Carbon49 - a blog on sustainability for Canadian businesses: Integrating Corporate Responsibility Into Brand: GM vs Zipcar

There is a powerful opportunity for brand managers to integrate corporate responsibility commitments into brand platforms to win consumer loyalty. General Motors and Zipcar both ran recent campaigns in universities to win over students. One car company shows they understand their target audience while the other shows a disconnect. You

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Carbon49 - a blog on sustainability for Canadian businesses: Integrated Reporting: Experiences from KPMG, PwC, Experts, Practitioners

What is integrated reporting? What are the benefits and what’s involved in its adoption? We survey views from PricewaterhouseCoopers, KPMG, and talked to Michael Krzus, the author of One Report: Better Strategy through Integrated Reporting. Joanne Westwood of Vancity shared with us their practical experiences.

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Carbon49 - a blog on sustainability for Canadian businesses: The Future of Corporate Sustainability: McKinsey, PwC

Recent reports by McKinsey and PricewaterhouseCoopers find more companies are managing sustainability to improve process and pursue growth instead of focusing on reputation alone. In this article, guest contributor Venkat S. Somasundaram analyzes these reports and presents three key challenges to the future of corporate sustainability.

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Carbon49 - a blog on sustainability for Canadian businesses: Canadian Companies Show Leadership in Corporate Social Responsibility

Canadian companies such as Talisman Energy are showing leadership in corporate social responsibility on the global stage. In a globalized world, it is important for companies that are operating in other countries or those seeking to establish international subsidiaries to act responsibly and furnish reports to prove the credibility.

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Carbon49 - a blog on sustainability for Canadian businesses: How To Embed Sustainability Into Corporate Culture: A Cheat Sheet

93% of CEOs see sustainability as important to their company’s future success, as found by a UN-Accenture study. But how does one embed sustainability into a company’s core culture? Dr. Stephanie Bertels of Simon Fraser University conducted one of the most extensive researches in this subject. Her findings in the 74-page report are distilled into a core framework diagram. This cheat sheet will guide you through the key points.

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Carbon49 - a blog on sustainability for Canadian businesses: Coca-Cola: A Case Study In Sustainability

How does Coca-Cola integrate sustainability into their operations? For several years its facility in Brampton, Ontario, one of its largest in North America, has been transforming its manufacturing and distribution to save energy, reduce carbon footprint, water usage, and material usage. In this case study we look at the goals, implementation, and progress of the programs put in place by this $20 billion food and beverage giant.

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Carbon49 - a blog on sustainability for Canadian businesses: Environment Minister Sets Canada’s Carbon Policy

Environment Minister Peter Kent sets the tone of Canada’s carbon policy for the next four years in his first interview after the federal election that resulted in a Conservative majority. Instead of cap-and-trade or carbon tax regime, Canada will introduce sector based regulations, starting with the transportation, coal, and oilsands sectors.

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Carbon49 - a blog on sustainability for Canadian businesses: Sears Canada Open Their Sustainability Playbook

Companies know that a coordinated sustainability initiative is a business imperative. But how do you implement your sustainability initiative? Where does sustainability fit within the corporate structure? How do you overcome the inevitable challenges? Sustainability Leader of Sears Canada James Gray-Donald opens his playbook and shares the challenges and successes of leading Sears towards greater sustainability.

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