I just wanted to share with you that I had my first guest post published on doteduguru.com. It’s a bit about my case study on Syracuse University’s Social Media use (Broadcast AND Engagement) that I wrote for my graduate PR Theory class at Newhouse. Here’s a snippet below. As many
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Geoff Campbell: Applying to the Newhouse School (follow-up)
Something familiar happened after I wrote this little post about getting into the Newhouse School. Prospective students started messaging me asking for more information. At my undergraduate university, I wrote a blog for the admissions office/registrar about my time at Mount Allison University and answered questions by prospective students and
Continue readingGeoff Campbell: Klout in the Classroom: A Valuable Grading Tool?
As I continuation of my writing about Klout in hiring I wrote about its use in the classroom by different professors. Here’s part two. Editor’s note: This is the second post in a two-part series on social media influence tool Klout’s role both in the classroom and the hiring process.
Continue readingGeoff Campbell: Want a Job Using Social Media? Work on Your Klout
Last semester I was interested in whether hiring managers were using Klout scores in their hiring decisions. This post, originally published on the iSchool’s InfoSpace blog, is what I came up with. Editor’s note: Some professors are using Klout scores in grades and some job posts list Klout scores as a qualification. Should
Continue readingGeoff Campbell: Getting into the Newhouse School
Wondering how to get into the S.I. Newhouse School of Public Communications at Syracuse University? Stressing out a bit too much? You’ve come to the right place. My name is Geoff Campbell and I’m a master’s student (M.S. in Public Relations) here and I want to give you an idea
Continue readingGeoff Campbell: Syracuse University Social Media Strategy
As many of you know, Syracuse University is a school that is “smart” at social media. Kate Brodock, executive director of digital and social media at Syracuse University directs a student team that manages SU’s social media presence and they do an admirable job at spreading SU’s message effectively and
Continue readingGeoff Campbell: Learning beyond the classroom
I just received my final grades for this past semester. I’m halfway done my master’s degree and I have an excellent GPA. That’s all fine and dandy but that’s not going to get me an interview, much less a job. As Newhouse’s graduate student employment statistics document makes clear, “A
Continue readingGeoff Campbell: Seeking Work in Higher Ed Communications (June 2013)
I’d like to announce a but earlier than I need to that I’m looking for a full-time job starting Monday, June 3rd, 2013. I could simply post my resume and explain why in 100 words or less why you, a manager in a higher education communication office, should hire me but I can do better. […]
Geoff Campbell: A Job I’m Qualified for Now but Can’t Have
One of the most frustrating aspects of being in a master’s program after already having worked full-time in a communications office and knowing what I want to continue working in is the realization that there are a lot of jobs currently being offered which I’m qualified for but which won’t be available when I can […]
Geoff Campbell: I’m now a “Hootsuite Certified Professional”
After getting an offer for free “Hootsuite University” training via Klout Perks I spent a few hours going through the certification process to become a “Hootsuite Certified Professional“. Shortly thereafter I got an email from a complete stranger asking if employers valued the certification. I’ve got no clue but they probably don’t care too much. […]
Geoff Campbell: Starbucks VP Speech at Newhouse
On Friday, James Olson, Vice President, Global Public Relations for Starbucks Coffee Company came to campus to present his talk, “Enlightened Leadership: How to Turn a Company into a Movement”. It was a story about how the company, according to media reports, was in dire straights in October 2008. The stock was tumbling so Howard Schultz came back to […]
Geoff Campbell: Multimedia Storytelling Research Update
As I’ve mentioned earlier, I started working at a Graduate Research Assistant here at the S.I. Newhouse School of Public Communications in September. I’m working for assistant professor Seth Gitner (@sethgitner), (Newspaper and Online Journalism) for the Multimedia Storytelling Book he’s creating for COM 117 Multimedia Storytelling, a required course that all undergraduate in every […]
Geoff Campbell: Best Buy/@BBYCEO and CEO Secession Planning
@BBYCEO, when it was controlled by former CEO Brian Dunn [PRL 614 Assignment Post] When Brian Dunn resigned as CEO of Best Buy, he switched his Twitter name from @BBYCEO to @briandunn, taking all of his followers with him. Over the years Dunn had grown his numbers by directly engaging
Continue readingGeoff Campbell: Writing for the iSchool’s InfoSpace Blog
The School for Information Studies at Syracuse University‘s InfoSpace Blog Today my first post as a blogger for Syracuse University’s School of Information Studies’ InfoSpace Blog was published. It’s a little piece on the IFTTT (really awesome) automation service and it being forced to remove triggers for Twitter due to
Continue readingGeoff Campbell: Getting a Job after Graduating from the Newhouse School
LinkedIn University of Maryland Communications Specialist “I want this job and I know I have a good chance of landing because I’m qualified, experienced and very eager to work in this role.” That’s what I’m going to say in eight months when I’ll have successfully completed all of the on-campus requirements of
Continue readingGeoff Campbell: The Newhouse School’s PR Department is Hiring
S.I. Newhouse School of Public Communications The S.I. Newhouse School of Public Communication is hiring a new chair of the Public Relations Department and two new tenure-track professors. The importance of having full-time, tenure-track professors teaching these programs would be difficult to overstate. If you or anyone you know is
Continue readingGeoff Campbell: Richard Branson’s Blog – Humanizing a brand
PRL 614 Blog Review Assignment Eccentric billionaire and Charman of Virgin Group Richard Branson authors a blog on the Virgin website where he writes on various topics from his time signing the Sex Pistols and the Golden Jubilee kerfuffle, the key to negotiating, to supporting drug legalization. The posts in
Continue readingGeoff Campbell: Newhouse Tenure Committee – Call for Student Input [Professor Bruce Strong]
This year, I was elected to serve as the graduate representative on the Newhouse Tenure Committee. I’m committed to doing what I can to ensure Newhouse maintains the very best faculty for current and future students. Professor Bruce Strong of the Multimedia, Photography & Design Department is undergoing his final-year
Continue readingGeoff Campbell: COM 698: Media Law at the S.I. Newhouse School of Public Communications
Law of Public Communication 2013 Update (8th Edition), the textbook for COM 698: Media Law at the S.I. Newhouse School of Public Communications. If you ask the average person they may not think that a class on communications law would be particularly exciting. They’d be wrong though. Jasmine McNealy somehow
Continue readingGeoff Campbell: Progressive Insurance Lawsuit Scandal Case Study
Tweets from Flo, Progressive Insurance’s Spokesperson Today in PRL 604: Advanced Public Relations Writing for Digital Platforms at the S.I. Newhouse School of Public Communications I’m presenting a case study on the recent Progressive Insurance Lawsuit Scandal, which, somewhat surprisingly, has been better chronicled by KnowYourMeme.com succinctly than any other source I looked
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