Hi all, Just wanted to share that I’m working on a test website as a follow-up after being inspired from the sessions at WordCamp US. “Geoff Campbell‘s Test WordPress Site” is the working title. It’s just a theme consisting of one page right now but I’m working on it. I’m not sure whether to make […]
Continue readingTag: S.I. Newhouse School of Public Communications
Geoff Campbell: Extreme tagging for extreme reporting
So now that terrible headline might have grabbed your attention, UTM parameters! Urchin Tracking Module (known as UTM codes/tags/parameters by everyone who didn’t just Google what UTM stands for) are not just for nerds like me but are now being used (consciously or not), by thousands of marketers. Facebook itself
Continue readingGeoff Campbell: I’m now HubSpot Certified (and such)
So I just wanted to share that after reviewing inbound marketing (and specifically how HubSpot’s inbound methodology informs how you should use their software), I recently became HubSpot Certified. As more and more industries realize the effectiveness of inbound marketing, non-academic credentials like software-specific certifications are growing in number and
Continue readingGeoff Campbell: HubSpot Academy Inbound Certification
Hi all, I’d like to share that I retook the Inbound Certification exam offered by HubSpot, which follows their Inbound Methodology (and passed)! I also took today to learn all of the features of the HubSpot platform through their HubSpot Academy and passed the HubSpot (platform) Certification test, which is halfway to becoming
Continue readingGeoff Campbell: The difference between SEM and SEO (paid and organic search)
The world of online marketing changes quickly. Over the years, terminology used to discuss both ways in which people market themselves or their organizations to search engines. In an effort not to re-invent the wheel, I think Hubspot’s article is a good starting place. In practice, SEO (search engine optimization)
Continue readingGeoff Campbell: Google Analytics Re-certification
In an attempt to do right by the really cool grid format made possible by the Minimum theme I use, I want to share more small victories like my re-certification in Google Analytics. For an up-to-date list of qualifications, you can always visit my LinkedIn profile. Filed under: S.I.
Continue readingGeoff Campbell: Google Analytics 301 Course (LunaMetrics)
At the risk of repeating information I’d like to briefly discuss the value of taking an analytics course in-person. in November, when we were about to launch our new website, I was taking the advanced “GA 301: Technical Implementation” at the SUNY Global Center in NYC. I was working to ensure
Continue readingGeoff Campbell: It never gets easier, you just get better
When you’re out in the working world, milestones can seem to get further and further apart. Once all the firsts, and seconds, and thirds are done things can seem old hat. It only occurred to me at the end of the day today how much I had accomplished without thinking
Continue readingGeoff Campbell: Reviewing HTML/CSS
Just a quick FYI, I just completed Codecademy’s HTML/CSS course. It’s somewhat of a commitment (I’d guess estimate of 7 hours estimate is pretty accurate), but it doesn’t require any previous knowledge and can be immediately helpful in understanding the basic structure and styling of websites, even if you don’t
Continue readingGeoff Campbell: Retaking “Digital Analytics Fundamentals”
I’m currently at a coffee shop in suburban Philadelphia retaking “Digital Analytics Fundamentals” as part of my review to become re-certified in using Google Analytics before my current certificate expires in September. Even after 7+ years of using Google Analytics (starting with the tracking of what people liked on my
Continue readingGeoff Campbell: Google Tag Manager Course (Analytics Academy)
Sometimes I take my advice and take Google Analytics Academy courses. This time it was something I was with which I somewhat familiar: Google Tag Manager. When I ran into the issue of Cross-Domain tracking (tracking between a main website and a commerce/application portal, for instance), I found that learning
Continue readingGeoff Campbell: Google Analytics Beginners (Academy Courses)
Hi, I’ve heard from some readers that my blog posts about analytics are beyond the reach of many beginners. Worry not, everyone was a beginner once. I learned a lot of the basics of GA from the Analytics Academy videos (which are now officially recommended exam study guides). The course
Continue readingGeoff Campbell: Google AdWords (Re-) Certification!
Hi all, As I’ve mentioned before, livelong learning (or, professional development) is incredibly important to me. I recently reviewed for and earned my AdWords (re-) certification. In my case, I passed the Fundamentals and Display Advertising exams. I’m currently putting my knowledge to good use at FCS. I’ll update here
Continue readingGeoff Campbell: Google Tag Manager for Cross Domain Tracking and more
In some cases learning a new software/service/technology can take more time than its worth. This is not one of those cases. The time it took for me to learn out to effectively use Google Tag Manager (GTM) for the initial purpose of unifying analytics information across different websites (in my
Continue readingGeoff Campbell: Google Analytics Custom Segments for Schools
Over the last year I presented at a an industry conference about what Google Analytics can do for independent schools and higher ed. With a running time of just over 20 minutes, my joint presentation with some great folks at WhippleHill barely scratched the surface. I wrote earlier about why higher
Continue readingGeoff Campbell: Geoff Campbell 2015-05-17 16:59:25
As I mentioned in January, I added metadata (microdata, og tags, and Twitter Cards code) to the Friends’ Central website. Added @TwitterDev Twitter Cards to @friendscentral. 🙂 pic.twitter.com/iE6ZJYGLNu — Geoff Campbell (@GeoffBCampbell) January 9, 2015 While our CMS has some limitations that does not allow us to take full-advantage of
Continue readingGeoff Campbell: Using Campaign Tagging to Tackle Dark Social
While “dark social”, the default/misattributions of unknown traffic as “Direct” or a similar term, isn’t very new (coined in 2012, which is ancient by web standards), tackling the issue of finding the true referral of as much traffic as possible in a systematic way is a fairly recent endeavor. Keeping
Continue readingGeoff Campbell: Quaker Works alumni magazine is out!
This news is slightly late but our alumni magazine is out. Our Quaker Works Spring 2015 issue hits mailboxes this week. Check it out online today! http://t.co/ZG49r0kBm5 pic.twitter.com/BJgDAO737E — Friends' Central (@friendscentral) May 5, 2015 Thanks to the hard work of Clare Luzuriaga, our Assistant Director of Communications, all the
Continue readingGeoff Campbell: The Benefits of Consuming a Balanced Media Diet
As I come upon the 9-month mark as the Digital and Social Media Specialist, I’ve thought about how I’ve adjusted to stay up on local news that may affect us from the local giant Main Line Media News Network (Main Line Times, Main Line Suburban Life, Main Line Media News,
Continue readingGeoff Campbell: Evertrue Community App @FriendsCentral
Soon after we launched our new website, a number of people here at FCS discussed the possibility of a new service we could offer alumni/ae. Leading up to and at Reunion, we shared the FCS Alumni/ae Community App (powered by Evertrue) with reunion classes. Last night, we introduced the app
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