I’d like to announce a but earlier than I need to that I’m looking for a full-time job starting Monday, June 3rd, 2013. I could simply post my resume and explain why in 100 words or less why you, a manager in a higher education communication office, should hire me but I can do better. […]
Tag: Public Relations
Geoff Campbell: A Job I’m Qualified for Now but Can’t Have
One of the most frustrating aspects of being in a master’s program after already having worked full-time in a communications office and knowing what I want to continue working in is the realization that there are a lot of jobs currently being offered which I’m qualified for but which won’t be available when I can […]
Geoff Campbell: I’m now a “Hootsuite Certified Professional”
After getting an offer for free “Hootsuite University” training via Klout Perks I spent a few hours going through the certification process to become a “Hootsuite Certified Professional“. Shortly thereafter I got an email from a complete stranger asking if employers valued the certification. I’ve got no clue but they probably don’t care too much. […]
Geoff Campbell: Starbucks VP Speech at Newhouse
On Friday, James Olson, Vice President, Global Public Relations for Starbucks Coffee Company came to campus to present his talk, “Enlightened Leadership: How to Turn a Company into a Movement”. It was a story about how the company, according to media reports, was in dire straights in October 2008. The stock was tumbling so Howard Schultz came back to […]
The Sir Robert Bond Papers: Self-massaging the message #nlpoli
The Telegram’s Pam Frampton has a neat column this weekend on Jerome Kennedy, Muskrat Falls, and the provincial government’s problems with explaining to people in simple terms why Muskrat falls is a good idea. Frampton nails the biggest problem s…
Continue readingThe Sir Robert Bond Papers: We get the message just fine, Jerome #nlpoli
“No, I don’t think that we have done a great job of communicating this,” natural resources minister Jerome Kennedy told the Telegram editorial board last week.“I can give you a couple of examples myself that I’ve done. One is, ‘No debate! N…
Continue readingGeoff Campbell: Best Buy/@BBYCEO and CEO Secession Planning
@BBYCEO, when it was controlled by former CEO Brian Dunn [PRL 614 Assignment Post] When Brian Dunn resigned as CEO of Best Buy, he switched his Twitter name from @BBYCEO to @briandunn, taking all of his followers with him. Over the years Dunn had grown his numbers by directly engaging
Continue readingGeoff Campbell: Writing for the iSchool’s InfoSpace Blog
The School for Information Studies at Syracuse University‘s InfoSpace Blog Today my first post as a blogger for Syracuse University’s School of Information Studies’ InfoSpace Blog was published. It’s a little piece on the IFTTT (really awesome) automation service and it being forced to remove triggers for Twitter due to
Continue readingGeoff Campbell: Getting a Job after Graduating from the Newhouse School
LinkedIn University of Maryland Communications Specialist “I want this job and I know I have a good chance of landing because I’m qualified, experienced and very eager to work in this role.” That’s what I’m going to say in eight months when I’ll have successfully completed all of the on-campus requirements of
Continue readingGeoff Campbell: The Newhouse School’s PR Department is Hiring
S.I. Newhouse School of Public Communications The S.I. Newhouse School of Public Communication is hiring a new chair of the Public Relations Department and two new tenure-track professors. The importance of having full-time, tenure-track professors teaching these programs would be difficult to overstate. If you or anyone you know is
Continue readingGeoff Campbell: Richard Branson’s Blog – Humanizing a brand
PRL 614 Blog Review Assignment Eccentric billionaire and Charman of Virgin Group Richard Branson authors a blog on the Virgin website where he writes on various topics from his time signing the Sex Pistols and the Golden Jubilee kerfuffle, the key to negotiating, to supporting drug legalization. The posts in
Continue readingGeoff Campbell: Progressive Insurance Lawsuit Scandal Case Study
Tweets from Flo, Progressive Insurance’s Spokesperson Today in PRL 604: Advanced Public Relations Writing for Digital Platforms at the S.I. Newhouse School of Public Communications I’m presenting a case study on the recent Progressive Insurance Lawsuit Scandal, which, somewhat surprisingly, has been better chronicled by KnowYourMeme.com succinctly than any other source I looked
Continue readingGeoff Campbell: Guest Lecture: Christy Touhey, @NewhouseSU’s Web Content Manager
On Wednesday, Christy Touhey, @NewhouseSU’s Web Content Manager was a guest lecture in our PRL 614: Advanced Public Relations Writing for Digital Platforms at the S.I. Newhouse School of Public Communications. I thought her presentation overall was a great introduction to the professional use of social media. She covered reasons why companies use social
Continue readingGeoff Campbell: Fall 2012 in the M.S. in Public Relations Program at Newhouse
This semester is different than last. No more graphic design and no more day-long classes. I’m taking what actually seem to be graduate-level courses in communication – Theory, Research, and Law – in addition to a course that helped persuade me to come here: PRL 614: Advanced Public Relations Writing for Digital
Continue readingGeoff Campbell: Newhouse “Boot Camp” for Graduate Public Relations Students Summary
A few weeks ago I completed the summer session of the class of 2013 M.S. in Public Relations program. It was sold as a six-week intensive introduction to the field of public relations, proper PR writing, and an interaction to graphic design/visual communication principles and practice. Coming from the viewpoint of someone
Continue readingGeoff Campbell: PRL 614: Advanced Public Relations Writing for Digital Platforms Introductory Post
Hi, This post is the first in a series of required posts for PRL 614: Advanced Public Relations Writing for Digital Platforms course I’m taking as part of the M.S. in Public Relations Curriculum at the S.I. Newhouse School of Public Communications. Information about the course can be found here. This
Continue readingGeoff Campbell: Here It Goes Again
So tomorrow begins the last week of ‘boot camp’ at the S.I. Newhouse School of Public Communications. It has been a tiring five weeks so far. I’ll wait to comment on my courses until after I’ve completed them and received my final grades. I will say that I’ve been doing
Continue readingDeSmogBlog: A "War on Shale Gas"?
Since late 2009, there’s been a slowly-growing wave of attacks from the unconventional oil and gas industry on media outlets that cover the controversies surrounding hydraulic fracturing (fracking) and other shale gas practices. Reporters who write for publications ranging from Rolling Stone to Reuters to the New York Times have
Continue readingGeoff Campbell: CisionPoint Media Lists
Cool stuff, courtesy of the Newhouse School: CisionPoint Media List for PRL 604 Filed under: PRL 604: Writing for News and Public Relations, Public Relations, S.I. Newhouse School of Public Communications Tagged: CisionPoint
Continue readingDeSmogBlog: Oil Sands Fact Check: New API Front Group
shutterstock_48011344.jpg How do you sell a rotten bag of goods? Rule number one of effective propaganda: repackage it into something seemingly less grotesque. In that spirit, the Houston Chronicle recently reported the American Petroleum Institute (API) has created yet another front group, this one to promote tar sands crude, one of the dirtiest sources of fuel in the world, as a
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