I have blogged repeatedly on the Importance to the Liberal Party of ‘building the database’ and populating Liberalist with as many Liberal Party supporters as possible. That is step one of the critical three-step of Building the database, Engaging supporters more deeply, and effective Calls to action. Until about an
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Not an Official Green Party Canada Site: Justin Trudeau ‘Anti-Attack’ ads released
OK, so I just got an emailed ‘ask’ to help pay for airing this 30 second spot. I am not an advertising expert, so I do not know how effective it will be. In essence, Justin tells us he is a Teacher and proud of it, Canadians deserve better than
Continue readingNot an Official Green Party Canada Site: The Liberal Party should stand FOURSQUARE behind the Unions on Temp workers
Where is the Crimson Permanent Assurance when you need it? I just popped over to National Newswatch, and I read a CBC article there about the Royal Bank eliminating the jobs of an entire department, and replacing those employees with Temporary Foreign workers imported from India. To add insult to
Continue readingNot an Official Green Party Canada Site: Issues based Segmenting and Targeting the new activism
Slice it and Segment it for best results! I just read an excellent article on how activists, and issue advocates in Canada are adopting new techniques and models to drive their message home to Government. It seems I am not alone in my assessment that a direct one-on-one interaction with
Continue readingNot an Official Green Party Canada Site: Liberalist 101: The Fundamentals of effective political databases.
I have blogged repeatedly on what the Liberal Party needs to do to effectively contest elections in Canada. THE most important thing that will need to happen is to implement a far more sophisticated approach to populating, managing, and deploying their electoral database; Liberalist. In this post I shall strip
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