Trashy's World: Friday miscellany…

Wanna know what climate change “looks like”? Well, here you go: Extreme weather events are textbook examples of an effect that an overall warming of the planet will have. But since at least 1988, climate scientists have warned that climate change would bring, in general, increased heat waves, more droughts,

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LeDaro: Facebook has serious problems

Facebook dilemma. An Exile from the Kingdom of Me -Thomas Beller Whenever I try to sign into my Facebook account it asks me for my phone number and then a government-issued I.D. What is this – airport security? I have given up on the Facebook. Mark Zuckerberg grow up. There

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Trashy's World: Using FB and Twitter…

…seems to be becoming popular as direct lines to an omnipotent, omnipresent being. And I’m getting quite bored with it all. Specifically, I’ve had quite enough of Facebook updates, Twitter tweets that go something like this: “I know 99% of my friends won’t re-post this, but please do if you

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Things Are Good: Sustainable Power for Facebook

Greenpeace has worked with Facebook to convert Facebook’s coal-powered datacentres to environmentally friends power sources. In April 2011, a Greenpeace report, How Dirty is your Data?, calculated that 53.2% of Facebook’s electricity was generated by coal. Energy consumption by datacentres is growing rapidly and each of Facebook’s US datacentres is

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Carbon49 - a blog on sustainability for Canadian businesses: Integrating Corporate Responsibility Into Brand: GM vs Zipcar

There is a powerful opportunity for brand managers to integrate corporate responsibility commitments into brand platforms to win consumer loyalty. General Motors and Zipcar both ran recent campaigns in universities to win over students. One car company shows they understand their target audience while the other shows a disconnect. You

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