Back in January, CASE published my article on using inbound marketing to reach admissions marketing goals in their magazine and online. I’ve been trying to keep track of the responses so far and it seems keeping a running tally here makes the most sense. If you haven’t read it yet, take a look and tell […]
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Geoff Campbell: A recap of 2015
This post was originally published on LinkedIn. For a while, I’ve been thinking about writing a recap of the different projects and highlights of 2015. I came to realize that in addition to writing more and creating more video content, there was a lot of taking what’s been done and iterating until it’s better over the year. From early […]
Continue readingGeoff Campbell: My Article Was Published in Currents Magazine (CASE)
Back in 2015, I wrote an article on optimizing the user experience of prospective parents online. Yesterday, CASE (Council for Support and Advancement of Education) published the web version of the story in the January/February 2016 issue of Currents. …
Continue readingGeoff Campbell: eduWeb Digital Summit #eduweb15 Recap
[Side note: I would normally use Storify for a recap like this but I didn’t capture the tweets at the time so it’s now easier to embed them manually. I used Storify to recap my first digital/social media campaign (in 2011) and other events. I’ve also used it as a
Continue readingGeoff Campbell: The advancement of digital and social media campaign development and analysis
You might not expect something with a title that dry to be thrilling for me to write, but it is. [Note: This post may read as a bit of a “stream of consciousness” on the state of higher ed communications, so please forgive the tangents.] Four years ago I was completing a
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