One of the lessons I’ve learned in grad school (and have learned through experience to be true) is that goal-setting is important but also that those goals should be S.M.A.R.T. Though there are a number of alternates, SMART generally stands for Specific, Measurable, Achievable, Relevant and Time-bound. Once I get
Continue readingAuthor: Geoff Campbell
Geoff Campbell: Never Stop Learning (CASE D2 Conference Scholarship)
One of the biggest lessons I learned in a classroom was during 4th year at Mount Allison. It was in a seminar class about “Political and Technological Innovation”…or something. The point of the class wasn’t to memorize names and dates but to understand the how and why behind different political
Continue readingGeoff Campbell: Why Private Schools Should Dig Deeper into Analytics
“Big Data” was the big catchphrase in 2012-2013. As a graduate student at Newhouse I got a big taste of that. In 2013, my alma mater held a Social Commerce Day where a speaker Chuck Hemann, (then of PR firm WCG, now Manger of Analytics for Intel) came to talk
Continue readingGeoff Campbell: Video Marketing – What Private Schools need to learn from Higher Ed
It has been a hectic year but I’d like to share this article published in blog format by CASE and in full by NAIS’ Independent School Magazine. Although educational institutions are, in large part, slower to change than the private sector, I think many schools are doing their diligence and
Continue readingGeoff Campbell: User Experience on Private School Admission Websites
Serving as my school’s Digital and Social Media Specialist, my tasks can vary from week to week but my ultimate goal is “enhancing both internal and external marketing efforts.” A major part of that is tell the Friends’ Central story in such a way that results in increased affinity towards and
Continue readingGeoff Campbell: Sucessfully got @FriendsCentral Verified on Twitter
One of the first breakthroughs I’ve had so far at FCS has been to get out Twitter account verified. It might not sound like much, but given the recent article by AdWeek, it is a highly sought-after mark of legitimacy. From my (incomplete) search of Verified accounts it seems likely
Continue readingGeoff Campbell: 12 Weeks at Friends’ Central
Hi everyone. Sorry I’ve been remiss in posting here. It’s been a busy three months. Yesterday marked week 13, day one at FCS. In that time period I’ve learned all a lot about my school, its mission and vision, and its place in the local independent school marketplace. It has
Continue readingGeoff Campbell: Geoff Campbell 2014-09-26 11:41:18
Directions and Transportation Lower School 228 Old Gulph Rd Wynnewood, PA 19096 View Larger Map Middle and Upper School 1101 City Ave Wynnewood, PA 19096 View Larger Map Filed under: S.I. Newhouse School of Public Communications
Continue readingGeoff Campbell: Geoff Campbell 2014-09-25 09:53:55
On Tuesday I led my first CASE (Council for Advancement and Support of Education) Twitter chat. I came up with the topic and questions, which were then tweeted out from the @CASEadvance account. Here’s the Storify summary of the chat. Welcome to #casesmc chat! Co-moderated by @GeoffBCampbell at @friendscentral. We'll
Continue readingGeoff Campbell: Starting at Friends’ Central School
Two weeks ago I started work as the Digital and Social Media Specialist at Friends’ Central School in Wynnewood, PA (a western suburb of Philadelphia). It has been a thrilling first two weeks. While I’m still adjusting to the role and becoming fully immersed in the culture of the school,
Continue readingGeoff Campbell: Last day at Hebron Academy
Today marks my last day of work at Hebron Academy. It has been a great first full year working in marketing for an independent school. I’ve had the chance to work on a lot of diverse projects. From producing the bulk of the school’s photography for marketing, showcasing the Hebron
Continue readingGeoff Campbell: Google Analytics Presentation at WhippleHill Conference
On Thursday (July 10th), I presented (alongside web consultants from WhippleHill) on how private schools can immediately take advantage of the most immediately useful insights on Google Analytics. Below is a snapshot of the conference program and slides from my presentation. I recorded the presentation and will add that video
Continue readingGeoff Campbell: Professional Development
Google Analytics Individual Qualification Over the last seven months at my first salaried job I’ve found that my education and experience up to my start day has been helpful but I’ve also that most of all, knowing how to learn has been useful. This skill is crucial especially in environments
Continue readingGeoff Campbell: Represented Mount Allison at a college fair
On Tuesday, March 18, I represented Mount Allison University at a college fair in Massachusetts. I was offered the opportunity after speaking to a past classmate at Mount Allison who now works in the school’s admissions office and is responsible for recruiting in the U.S. I got in touch with
Continue readingGeoff Campbell: “Welcome to Hebron” Video
In between all the things that come up at an active boarding school I was able to shoot and edit a welcome video for accepted students. You can take a look below. I’m working on a longer video that will be completed later this month. Filed under: S.I. Newhouse School
Continue readingGeoff Campbell: Last Winter Pictures
With the end of the Winter trimester at Hebron comes the end of Winter (hopefully). Below are a few pictures I took of the kids at a local mountain. Hope you like them. Here’s the rest of the set. Filed under: Photography
Continue readingGeoff Campbell: Completed Google Analytics Platform Principles
Working at a small independent school, I’ve learned to adapt quickly to the changing communications needs of the school. In December, I helped launch HebronToday, a news website featuring a full-array of content about campus highlights. The next step is to more directly align the website’s content with organizational goals.
Continue readingGeoff Campbell: HEBRON Magazine Published
The last few months have been, as always, busy ones in the Hebron communications office. There’s always something to be posted or updated and new projects to work on but once in a while there’s something that is a finished piece that’s worth recognizing. My boss and HEBRON Editor Liza
Continue readingGeoff Campbell: Video at Hebron
In many communications offices, priorities can shift quickly depending on the needs of other departments and subject to photo opportunities and important events. Thankfully at Hebron, we’ve been able to dedicate time to providing our audiences with photos and videos of what makes Hebron great. To date, I’ve made slideshows
Continue readingGeoff Campbell: Guys & Dolls at Hebron
I forsook acting after a traumatizing performance growing up in A Midsummer Night’s Dream as Snug (a joiner who plays the lion, has four lines, and is best known for being afraid he’s be unable to memorize his lines). Thankfully my lack of acting ability was forgiven and instead I was able
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