Author: Geoff Campbell

  In an attempt to do right by the really cool grid format made possible by the Minimum theme I use, I want to share more small victories like my re-certification in Google Analytics. For an up-to-date list of qualifications, you can always visit my LinkedIn profile. Filed under: S.I.

At the risk of repeating information I’d like to briefly discuss the value of taking an analytics course in-person. in November, when we were about to launch our new website, I was taking the advanced “GA 301: Technical Implementation” at the SUNY Global Center in NYC. I was working to ensure

When you’re out in the working world, milestones can seem to get further and further apart. Once all the firsts, and seconds, and thirds are done things can seem old hat. It only occurred to me at the end of the day today how much I had accomplished without thinking

Just a quick FYI, I just completed Codecademy’s HTML/CSS course. It’s somewhat of a commitment (I’d guess estimate of 7 hours estimate is pretty accurate), but it doesn’t require any previous knowledge and can be immediately helpful in understanding the basic structure and styling of websites, even if you don’t

I’m currently at a coffee shop in suburban Philadelphia retaking “Digital Analytics Fundamentals” as part of my review to become re-certified in using Google Analytics before my current certificate expires in September. Even after 7+ years of using Google Analytics (starting with the tracking of what people liked on my

Sometimes I take my advice and take Google Analytics Academy courses. This time it was something I was with which I somewhat familiar: Google Tag Manager. When I ran into the issue of Cross-Domain tracking (tracking between a main website and a commerce/application portal, for instance), I found that learning

Hi, I’ve heard from some readers that my blog posts about analytics are beyond the reach of many beginners. Worry not, everyone was a beginner once. I learned a lot of the basics of GA from the Analytics Academy videos (which are now officially recommended exam study guides). The course

Hi all, As I’ve mentioned before, livelong learning (or, professional development) is incredibly important to me. I recently reviewed for and earned my AdWords (re-) certification. In my case, I passed the Fundamentals and Display Advertising exams. I’m currently putting my knowledge to good use at FCS. I’ll update here

In some cases learning a new software/service/technology can take more time than its worth. This is not one of those cases. The time it took for me to learn out to effectively use Google Tag Manager (GTM) for the initial purpose of unifying analytics information across different websites (in my

As I mentioned in January, I added metadata (microdata, og tags, and Twitter Cards code) to the Friends’ Central website. Added @TwitterDev Twitter Cards to @friendscentral. 🙂 pic.twitter.com/iE6ZJYGLNu — Geoff Campbell (@GeoffBCampbell) January 9, 2015 While our CMS has some limitations that does not allow us to take full-advantage of

While “dark social”, the default/misattributions of unknown traffic as “Direct” or a similar term, isn’t very new (coined in 2012, which is ancient by web standards), tackling the issue of finding the true referral of as much traffic as possible in a systematic way is a fairly recent endeavor. Keeping

This news is slightly late but our alumni magazine is out. Our Quaker Works Spring 2015 issue hits mailboxes this week. Check it out online today! http://t.co/ZG49r0kBm5 pic.twitter.com/BJgDAO737E — Friends' Central (@friendscentral) May 5, 2015 Thanks to the hard work of Clare Luzuriaga, our Assistant Director of Communications, all the

As I come upon the 9-month mark as the Digital and Social Media Specialist, I’ve thought about how I’ve adjusted to stay up on local news that may affect us from the local giant Main Line Media News Network (Main Line Times, Main Line Suburban Life, Main Line Media News,

Soon after we launched our new website, a number of people here at FCS discussed the possibility of a new service we could offer alumni/ae. Leading up to and at Reunion, we shared the FCS Alumni/ae Community App (powered by Evertrue) with reunion classes. Last night, we introduced the app

As I move into making more videos for Friends’ Central I’m concerned with what the effect will be. Following Wistia’s method, one of the most helpful web video production sites I’ve come across, engagement/retention can be seen as an analog for quality. There are different metrics to use when trying